SEM Academy 2026
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SEM Academy | build your career

Graduated - or nearly - from the conservatoire and looking for practical career guidance? Do you want to discover how to make your artistic plans concrete, artistically and financially?

Over three months, and with guidance from experienced coaches and teachers, you will develop a personal artistic business plan that gives clear direction to your career. The academy concludes with a live final presentation at which you pitch your artistic business plan on a joint pitch day.

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Programme

SEM Academy combines in‑person meetings at inspiring locations with online sessions you can attend live or watch back later. You will develop your vision, build your network, and learn how to make your artistic plans practically and financially viable.

The programme consists of:

  • 3 on‑site days with space for meeting, inspiration, and collaboration
  • 2 individual coaching sessions
  • 5 online half‑days: interactive sessions and peer exchange (live and on‑demand)
  • 2 small‑group peer sessions for in‑depth exchange
  • A final presentation

Maximum number of participants: 30. Admission is, in principle, first‑come, first‑served.

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What does SEM Academy offer you?

At SEM Academy you work on the building blocks of a sustainable professional practice as a musician. You will receive practical tools and personal guidance to strengthen your artistic vision and translate it into a feasible strategy. Topics include:

  • your artistic identity and value proposition
  • personal branding and client relationships
  • revenue models, financial planning, and fundraising
  • presenting, negotiating, and networking
  • marketing and audience engagement
  • administration, taxes, pensions, and disability insurance
  • Fair Pay and Fair Practice

You bring everything together in a personal plan that you can put into practice right away.

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For whom is SEM Academy?

SEM Academy 2027 is for graduated musicians (up to about 35 years old) who are taking their first steps in the professional field and are looking for direction, strategy, and a strengthening of their artistic and entrepreneurial ideas. If capacity allows, there is also room for motivated master’s students who graduate in the summer of 2027. If you want to sharpen your entrepreneurship, expand your network, and give your career a boost, this programme is for you!

Participation is also open to international musicians; when needed workshops will be in English.

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Business plan and final presentation

The academy concludes with a live final presentation at which you pitch your artistic business plan. You present the essence of your vision and plans to an audience of fellow participants, teachers, and other interested parties. This moment offers not only feedback, but also visibility and new opportunities.

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Time investment and schedule

The expected time investment is on average 8 hours per week, divided among in‑person or online sessions, assignments, preparation, peer sessions, and individual coaching.

SEM Academy runs on Mondays from 25 January through 5 April 2027 (no sessions on 22 February and 29 March). There are three mandatory in‑person days from 09:30–17:30 on 25 January, 15 February, and 15 March at Akoesticum (next to Ede‑Wageningen station). In addition, there are several online workshops of 2-3 hours each, which you can also watch back later. Peer sessions and individual coaching are scheduled in consultation during February and March. We conclude with a joint pitch day on 5 April 2027, where you present your business plan.

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Costs and funding

Thanks to contributions from the Bunschoten Fonds, Stichting Eigen Muziekinstrument, The Netherlands Musical Instrument Foundation and an anonymous donor, the participation fee remains low. The fee for SEM Academy 2027 is € 350 per participant.

If you apply before 1 November 2026, the early bird fee of € 300 applies.

As this is a recognised professional development programme, you may be eligible for Werktuig PPO funding, which typically reimburses one third of the costs. See the PPO website for the current conditions or contact SEM for advice.

Online meeting

More info & Registration 2027

You can register for SEM Academy by clicking the button below and completing the application form. Registrations are open until and including 30 November 2026. Admission is, in principle, first‑come, first‑served.

On Monday 26 October from 20.00 to 21.30 hrs., an online information evening about SEM Academy 2027 will take place. Here you can ask us all questions you have, and Maartje Valk, one of our coaches, will host a teaser workshop in fundraising.

Do you have questions and want to get in touch directly? Email bureau@stichtingeigenmuziekinstrument.nl.

“I have a better sense of direction and artistic positioning. I feel like I am allowed to own my choices and that I am actually already doing quite well in a lot of ways.”

“I liked meeting people I never would have otherwise met who have the same motivation or artistic interests as me. I made valuable connections.”

“During my conservatory study, I was not experiencing the same pressures, needs or project contexts as I do now. This made SEM Academy especially fitting for this moment in my career.”

Teachers

You will learn from a diverse team of teachers with a wealth of knowledge about the professional music practice.

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Maartje Valk

Maartje Valk studied flute and musicology before shifting focus to business services in the cultural sector. She now works as a freelance fundraiser and has contributed to organisations such as Het Prinsengrachtconcert, Wishful Singing, and Kamerata Zuid. She also serves as a donation adviser for, among others, the Cultuurfonds. In fundraising, her strengths come together—writing, advising, and project management—grounded in artistic insight and hands‑on experience in the performing arts.

Brendan Walsh

Brendan Walsh

Brendan describes himself as an Immersive Music Experience Architect. With a background in both music and business, he aims to make a difference by connecting the arts with academia, business, government, media, technology, and social initiatives—through composition, live performance, immersive productions, and knowledge sharing. At Theater Amsterdam, he leads the development and execution of innovative cultural programming strategies for a state‑of‑the‑art venue.

Marc van der Heijde Photo Bob Bruyn

Marc van der Heijde

Drawing on expertise in commercial identity development, communication, and design, Marc van der Heijde founded Green Room Creatives in 2011. The agency focuses on musicians, ensembles, orchestras, and organisations in classical and contemporary music. By defining their distinctiveness and refining their message, Marc and his team have built a reputation for insightful, stylish, and effective communication strategies and visual identities.

Dorine Schoon credits Bianca Toeps

Dorine Schoon

Dorine Schoon advocates for freelance musicians, serving as a representative and tireless champion for a fair and safe music sector. Having worked for many years as a freelance oboist, she knows better than anyone how essential decent working conditions, fair fees, and a safe working environment are. As founder and director of the Platform voor Freelance Musici (PvFM), Dorine works daily to strengthen the position of freelance musicians. She also advises organisations such as Platform ACCT, the Amsterdamse Kunstraad, Fonds Podiumkunsten, and De Creatieve Coalitie, contributing to policy on fair pay and sustainable careers.

Idske Bakker

As director of Stichting Eigen Muziekinstrument (SEM), Idske Bakker developed the SEM Academy. With a background as a musician and educator, she brings extensive experience as both an artistic and business director in the music field, as well as in mentoring, coaching, and training young professionals. Within the SEM Academy, Idske moderates the programme and provides individual coaching focused on both artistic and professional development.

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Woudenbergseweg 11
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Postbus 192, 3950 AD Maarn

info@stichtingeigenmuziekinstrument.nl
www.stichtingeigenmuziekinstrument.nl